A Scripturally Based Guide
​to Principled, Profitable Persuasion

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Establish Trust.
Create Value.
​Serve the Customer.
What if there were a guide to influence with integrity, to ethically persuade others? And what if the principles were scripturally sound? Well now there is. Christ-Centered Selling: A Scripturally Based Guide to Principled, Profitable Persuasion is just that. It is a book for salespeople & students, teachers & trainers, parents & pastors and YOU!
Establish trust. Create value. Serve the customer.
Christ-Centered Selling is about doing business in a way that gives glory and honor to God. It is about doing business in a way that is profitable to body and soul. It is about doing business in an atmosphere of integrity and respect.

Establish trust, create value and serve the customer are the fundamental principles of Christ-Centered Selling. They contain twenty-five years' worth of discovering, discerning and doing. Live these three principles and you are living the Gospel, whether at home, work or play.

These three proven principles provide the foundation for the best way to sell, the best way to influence, the best way to persuade. This holds true whether you are a Christian or not. Putting these principles into action allows you to sell without compromise, without fear, without regret. Putting these principles into action allows you to sell with purpose and passion and peace!

Christ-Centered Selling: A Scripturally Based Guide to Principled, Profitable Persuasion with over one-hundred scriptural references will show you how. That is what we are selling.

​Any buyers out there?

Establish Trust. Create Value. Serve the Customer.

As the subtitle indicates, Christ-Centered Selling is based on Scripture. There are many scriptural examples of these three principles in action, from Abraham to Moses, from John the Baptist to Paul, and even to Christ, Himself.

For example, Christ’s incarnation can be viewed from the perspective of these three principles of trust, value, and service. Take a look at John 3:16.

"For God so loved the world that he gave his only Son, so that everyone who believes in him might not perish but might have eternal life."
In the Incarnation, God becomes man. And in doing so, Jesus becomes a bridge between heaven and earth. Jesus, already one with the Father, becomes one with us (Establish trust).

During His life, Jesus proclaims the “Good News,” that God loves us and wants us to spend eternity with Him. Jesus offers to each and every one of us the greatest opportunity ever, eternity (Create value).

Jesus’ death and resurrection reconciled us to the Father and was the means by which the gates of heaven were opened up for us. Jesus paid the “toll” in advance for all in the hope that all would desire to be saved (Serve the customer).

Jesus established trust, He created value, and He willingly served us all. 

Who Will Benefit From This Book?

This book was written for salespeople & students, teachers & trainers, parents & pastors and YOU!

Christ-Centered Selling: A Scripturally Based Guide to Principled, Profitable Persuasion, is a step-by-step handbook to succeed in this world without being seduced by it through the practice of Christian principles in daily life, whether at work, home or play.
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  • It is a powerful tool that will help salespeople to succeed without compromising their faith.
  • It is a guide for all Christians business professionals for how to give glory to God through their work. 
  • It is a manual of success for those who teach and train, whether in the classroom or boardroom.
  • ​It is a practical book for parents to learn how to more effectively encourage their children and have a greater influence in their life.
  • It is equally applicable to the daily life of Church leaders to help shepherd their flock in accord with biblical principles
  • It is a book that will help people of good will strengthen their relationship with their God and with His people.

Want to Sell Like Paul?

No follower of Christ has ever done a better job of putting all of these principles into action than did Paul. Paul was without peer as a salesperson. Scripture is filled with examples of Paul’s heroic efforts regarding his "selling" of the faith.

Take a look at Paul's mission to Greece and his interaction with the people of Athens. Paul understood the three principles and put them into action masterfully. Before he could begin to “sell” the Athenians, before he could mention the “price,” Paul had to establish some basis of trust. Take a look.

Then Paul stood in front of the Areopagus and said, “Athenians, I see how extremely religious you are in every way. For as I went through the city and looked carefully at the objects of your worship, I found among
them an altar with the inscription, ‘To an unknown god.’ What therefore you worship as unknown, this I proclaim to you.”
Acts of the Apostles 17:22-23

With a well-placed compliment and a linking of their “unknown god” to his “known God", Paul established trust. He then began to create value by explaining a little about who God is and who God isn’t. Then he explains the essential role this God is responsible for in their lives, their very existence.

A Guide to Working in the World without Being Consumed by the World

Are you in sales? Manage a team? Have a family? Run or own a business? Sell real estate, cars, or insurance? Or just want to know how to bring Christ into your work and home?

Christ-Centered Selling is a scripture-based approach to selling - an approach yielding more prospects, peace and prosperity.

Learn Christian principles at work with this unique guide to business, where a better relationship with self, others and God leads to satisfying business relationships and excellence in and outside the workplace.

We're Breaking the Sales Stigma

Sales doesn't have to be a dirty word.
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You don't have to be slimy to be successful.

But how?

Establish trust. Create value. Serve the customer.

What comes to mind when you hear the word "salesperson"?

Do you think selfless and honest?
Or do you think self-centered and dishonest?  

The "used car salesperson" generalization exists for a reason, but it does not have to be that way. There is a way you can sell that brings dignity and profitability to the process. Which is a good thing, because when it comes down to it, all of us are salespeople. 

By virtue of being a living, breathing human being, you are a salesperson. Whether trying to converse with your spouse, encourage your children, influence your boss, challenge your co-workers, persuade your friends, etc., you are a salesperson. You really are!

Now that you realize you are a salesperson, wouldn't it be nice to have a guide to influence with integrity, to ethically persuade others? And what if it were scripturally sound? Well now there is. Christ-Centered Selling: A Scripturally Based Guide to Principled, Profitable Persuasion is just that. 

This book will help you reconcile and integrate your faith life and your work life and it will help you sleep better at night knowing you can make this integration a reality (actual feedback we have received!).  

Sales Team Not Turning a Profit? ​Is Your Business Struggling?

We proudly offer successful team trainings and business consultations to help your team excel and business thrive! 

As a trainer, John has experience in creating, marketing, selling and delivering custom tailored business trainings to major corporations. His trainings combine the best in personal development techniques with leading edge business skills producing tangible results. He is a gifted communicator whose ability to relate to various audiences is unsurpassed.
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As a consultant, John has evaluated current state of businesses, determined future expectations, developed and implemented training to meet and exceed newly established goals. He has worked to create and implement “best practices” and to promote culture changes within companies.

To speak with John about training or consulting for your business, contact him by phone at (714) 594-9818, by e-mail at [email protected], or fill out the contact form.

    We'll be in touch shortly!

WHAT OTHERS ARE SAYING

"In Christ-Centered Selling, John LaBriola brings front and center ideas that are seldom, if ever, mentioned in business books. Trust, service, and humility are words well-known to Christians, but rarely regarded as important to the business people. John argues, in this well-reasoned and thoroughly readable book, that the virtues Christianity advances are precisely those qualities that every salesman needs to increase his bottom line.

John's book helps bridge the divide between "doing well" and "doing good." By emulating Jesus Christ in our work, and especially by serving the customers to whom we sell or offer our services, John persuasively argues that we can store up treasure in heaven - and put a fair amount of it away on earth as well.

John LaBriola's Ten Commandments of the Christ-Centered Salesperson should be taken to heart by every Christian who is engaged in commerce. Follow these rules and you will be happier and more peaceful in life, and more respected and more successful at work."

Michael R., Vice President, Corporate Law, Western Digital Corporation
"Love this book! Many of my Christian salespeople feel almost guilty for being in sales. This book dispels those fears and brings a joy to the mission of service to clients. I have been waiting for a book like this to hit the stores. I purchased a copy for each of my salespeople. Thanks to John for listening to the Spirit and writing a book that is long overdue."

Evelyn G. CEO, The Real Estate Performance Group
"I was new to sales when I first read Christ-Centered Selling and I was unsure about what place my values would take in my career. This book demonstrated to me that I could have a successful career without compromising my integrity. Christ-Centered Selling taught me how it wasn't just O.K. to continue living out the gospel during the course of my work, but that it was necessary. When I realized that my co-workers were expecting me to compromise my integrity in order to do my job, this book brought me to prayer and gave me the strength to resign and begin a very successful career with a different industry."

Adam D., Sales Engineer
"The author has done a great job in refreshing our memories about the basic dynamics of human interaction. This book is about being honest with ourselves and one another ... fundamental principles to live by! If we look at the BIG picture and consider the "Golden Rule" in all of our dealings, the world would be a better place. Chapter after chapter contains common sense items that in many cases our society has overlooked or forgotten. We should all be indebted to the author for reminding us!"

Donna R., Director of Pastoral & Educational Services
"Is it possible to evangelize through selling? Can we praise God in our business life? Finally, there's an idiot's guide to that shows us how to succeed in business by following the will of God."

Gary G., President, Minuteman Security Systems
"Christ-Centered Selling takes marketing to a whole new level. This book should be a must on the list of all sales and public relations people. Accolades to Mr. LaBriola for the courage to write a book that gently challenges the very soft ground we have been standing on too long, a book that dares to teach "we must not light a lamp and hide it under a bed." This is a twenty-first century manual that goes beyond selling, it is more like a journey with a friend who takes the time to "break the silence" as we walk along life's path."

Reverend James M.
"Christ-Centered Selling is both poignant and purposeful! John LaBriola has masterfully weaved and then bridged together both faith and marketing which are considered by most to be as compatible as oil and water. This book is for "anyone" who not only has to interact with others on a daily basis, but more so for those whose professional careers are dependent on personal interaction for promotion, sales and business development. I've thoroughly enjoyed easily putting to daily practice what is set out in this book and the results have been fantastic!"

Jeff K., Business Development Administrator, General Counsel
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